I have never met a veteran who was short on valuable skills. I’ve met plenty who couldn’t see the ones they were standing on. The expertise that builds a business after service is almost never something you have to go out and acquire. You already built it. The catch is that the most valuable skills…

The most expensive mistake I see veterans make has nothing to do with pricing too high. It’s deciding, before they ever get in the game, that what they know isn’t worth much. I’ve watched it happen more times than I can count. People with decades of hard-won expertise quietly talk themselves out of charging what…

If you’ve read the other posts on this blog and found yourself nodding along, thinking “yes, but where do I actually start,” this post is the answer to that question. I’ve spent the last few posts making a case: you already have the expertise, the problem is packaging it, and the thing standing between you…