Marketing & Sales
The Millionaire Fastlane: Five Questions to Ask Before You Spend a Year on an Idea
DeMarco's CENTS filter is five questions for judging whether an idea can grow or will trap you in a job you own. Here is how an expert can run a training idea through it.
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Influence: Name the Trigger Before You Say Yes, and Before You Sell
Cialdini's six triggers work on you every day. If you want to sell what you know without a fake countdown timer, the rule is simple: name the trigger, then use it truthfully.
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Predictably Irrational: The Word Free Is Training Your Audience
Ariely showed that our money mistakes follow patterns. Three of them, anchoring, free, and social norms, decide what your first offer is worth before you ever name a price.
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How to Win Friends and Influence People: The Only Sales Training You Need
If you hate selling, Carnegie’s 1936 book is the way out. It turns the sales conversation into the thing you are already good at.
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Why a $39 Dress Outsold the Same Dress at $34
A real experiment found a dress sold better at $39 than at $34, a lower price. Here is what the last digit of your price is quietly telling buyers.
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The Difference Between Having a Course and Having a Business
A course is a product. A business is the system around it. Here’s the difference, and why one offer is a start, not a finish.
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How to Collect Proof From Your First Few Students
Your first few students are worth more than their payment. Here’s how to turn their results into the proof that sells everyone after them.
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What to Do After the First Sale
What to Do After the First Sale The first sale is a milestone. It’s also the point where a lot of course creators stop thinking strategically and start scrambling tactically. The course launches, money comes in, and focus shifts entirely to delivery. Delivery matters. But the window right after the first sale is one of…
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Your First Launch Doesn't Have to Be a Launch
Your First Launch Doesn’t Have to Be a Launch When most people hear “course launch,” they picture a countdown timer, a 5-email sequence, a webinar, a limited-time bonus stack, and a window that closes at midnight. That playbook works. It also requires an email list, a warm audience, and a lot of moving parts that…
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The One Channel That Works Even When You're Starting from Zero
The One Channel That Works Even When You’re Starting from Zero Every social platform can change the rules tomorrow. They can reduce your reach, change their algorithm, or shut your account down. It has happened to enough people to be a real business risk, not a theoretical one. 1 channel can’t do that. Email is…
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