Your Second Offer Should Solve the Problem Your First One Created
The best second offer isn’t a new idea. It’s the question your first students ask the moment they win. Here’s how to find it.
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Course vs. Coaching vs. Consulting: Which Model Fits Your Expertise?
Course vs. Coaching vs. Consulting: Which Model Fits Your Expertise? Before you build anything, there’s a decision that shapes everything else: how are you going to sell what you know? There are 3 primary models. Each works. Each has real tradeoffs. The right one for you depends on your expertise, your lifestyle, and where you…
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The Minimum Viable Course: Why Smaller Is the Right Starting Point
The Minimum Viable Course: Why Smaller Is the Right Starting Point The first instinct when building a course is to make it comprehensive. Cover everything. Leave nothing out. Give the buyer so much value they couldn’t possibly ask for a refund. It’s a generous instinct and it’s almost always wrong. Here’s what actually happens when…
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How to Know If Your Course Idea Will Actually Sell
How to Know If Your Course Idea Will Actually Sell Most courses that fail didn’t fail because they were badly built. They failed because nobody asked for them before they were built. Building a course is a significant investment of time and energy. Doing it before you know someone will buy is one of the…
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“You’ve Got the Outline. Here’s How to Build the Business Around It.”
You’ve Got the Outline. Here’s How to Build the Business Around It. Say you’ve done the work in the earlier posts. You used The Foundation, or you sat down and figured it out on your own, and now you have a course outline built from your experience. Good. That’s a real asset, and most people…
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“How to Choose the One Thing to Teach First”
How to Choose the One Thing to Teach First Here’s a problem that only happens to people who actually know things: you have too much to teach, so you teach nothing. You sit down to build your first course and your mind floods. You could teach this, or this, or this other thing that connects…
